Task – Create the branding for a Marketing Campaign/Event to bring in Gen Z and students to the STA Travel shops and website. Using the brands guidelines and assets.
The Idea –
Pop up van at the 2020 Freshers week in Liverpool.
The very colourful van would be parked on Paradise Street, directly in the middle of the city centre. I chose this location as this is where a lot of the shops and restaurants are, and where students meet for lunch. This is also a very popular street for pop up stalls during freshers week.
The van would be filled with goodies that can be won on the ‘Spin The Wheel’. Students can not only win prizes but can enquire about any upcoming trip and get free quotes, and if they wish to book they will be directed straight to the Liverpool store on Bold Street, where a member of staff will be waiting to take them through the process. No queues, no appointment needed.